Philip Morris U.S.A. and Marlboro Friday (B)

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Parry, Mark E.; Sato, Yoshinobu

Parry, Mark E.; Sato, Yoshinobu Case M-0473 / Published July 17, 1996 / 3 pages. Collection: Darden School of Business

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The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.

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The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.
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