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Philip Morris, Incorporated: Seven Up Ac...

Harrington, Diana

Case

Philip Morris, Incorporated: Seven Up Acquisition (B)

Harrington, Diana

F-0479 | Published March 28, 1982 | 4 pages Case

Collection: Darden School of Business

Product Details

A new MBA proposes the use of a cash-flow model in evaluating the acquisition of Seven-Up (see UVA-F-0478). Students are asked to use and evaluate the model. (The C case is UVA-F-0480.)

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