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Philip Morris, Incorporated: Seven Up Acquisition (B)
Harrington, Diana
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Philip Morris, Incorporated: Seven Up Acquisition (B)
Harrington, Diana Case F-0479 / Published March 28, 1982 / 4 pages. Collection: Darden School of Business
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Product Overview

A new MBA proposes the use of a cash-flow model in evaluating the acquisition of Seven-Up (see UVA-F-0478). Students are asked to use and evaluate the model. (The C case is UVA-F-0480.)




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  • Overview

    A new MBA proposes the use of a cash-flow model in evaluating the acquisition of Seven-Up (see UVA-F-0478). Students are asked to use and evaluate the model. (The C case is UVA-F-0480.)

  • Learning Objectives

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