Ethical Considerations of Marketing
Hagerty, Serena, K...
Ethical Considerations of Marketing
Hagerty, Serena; Kaufmann, Lauren; Shaloudegi, Koushyar; Klopfenstein, Amy
M-1066 | Published June 12, 2025 | 11 Pages Technical Note
Collection: Darden School of Business
Product Details
This technical note explores ethical considerations that modern marketers must evaluate as they develop their strategies. It provides an overview of common ethical pitfalls within the major marketing areas: segmentation and targeting, product development and packaging, pricing, promotion, and place. The note also provides real-world examples of unethical marketing practices within these categories. The note would be suitable for courses on marketing ethics, business ethics, and marketing strategy.
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