Author Profile
Shaloudegi, Koushyar
Your New UX Intern Is a Bot? The Promises and Perils of Generative AI–Augmented UX Research and Design
Batova, Tatiana; Shaloudegi, Koushyar; Diyora, Ronil
S-0473 | Published July 11, 2025 | 8 Pages Technical Note
Collection: Darden School of Business
Drawing on current industry practices, this technical note explores the integration of generative AI (genAI) into user experience (UX) research and design, as well as genAI's potential to accelerate w... Read More
Ethical Considerations of Marketing
Hagerty, Serena; Kaufmann, Lauren; Shaloudegi, Koushyar; Klopfenstein, Amy
M-1066 | Published June 12, 2025 | 11 Pages Technical Note
Collection: Darden School of Business
This technical note explores ethical considerations that modern marketers must evaluate as they develop their strategies. It provides an overview of common ethical pitfalls within the major marketing ... Read More
Community Building: Advocacy and the Making of a Trauma Center at the University of Chicago
Irving, Toni; Shaloudegi, Koushyar; Klopfenstein, Amy
S-0465 | Published December 18, 2024 | 13 pages Case
Collection: Darden School of Business
This case provides an overview of how community activists persuaded the University of Chicago Medical Center (UCMC) to open a Level 1 trauma center on its Hyde Park campus. Previously, the South Side ... Read More
Julie Ann Crommett at Disney Film Studios
Thomas-Hunt, Melissa C.; Shaloudegi, Koushyar; Sesia, Aldo
OB-1446 | Published December 10, 2024 | 18 pages Case
Collection: Darden School of Business
In February 2017, Julie Ann Crommett left her job at Google to take a new role within the Studio Entertainment business segment of The Walt Disney Company (Disney). Crommett was charged with ensuring ... Read More
Dinh’s Donuts (A): Optimizing Advertising Reach
Palomba, Anthony; Cian, Luca; Yemen, Gerry; Shaloudegi, Koushyar
BC-0302 | Published May 23, 2024 | 10 pages Case
Collection: Darden School of Business
In 2023, Serena Lopez, an advertising executive at Dinh’s Donuts, has to craft an advertising strategy for the donut chain’s new product, the Minty Cacao Dream donut. Lopez and her team must consider ... Read More
Cloud Computing
Laseter, Timothy M.; Coughenour, Alyssa; Webb, Jane; Boatright, Benjamin; Shaloudegi, Koushyar; Whitney, Emerson; Sesia, Aldo
OM-1784 | Published January 17, 2023 | 16 pages Technical Note
Collection: Darden School of Business
This note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, it outlines the different service models that cloud computing sup... Read More