Author Profile
Klopfenstein, Amy
Expertise Disrupted? Consulting Confronts Generative AI
McDonald, Rory; Harris, Jared D.; Klopfenstein, Amy
S-0477 | Published September 16, 2025 | 13 Pages Case
Collection: Darden School of Business
This case places students in the shoes of a partner at McKinsey & Company, Inc. (McKinsey), as she grapples with how the firm should respond to generative AI. Although management consulting was resili... Read More
Tottenham Hotspur: Fielding Controversy
Hagerty, Serena; Cian, Luca; Klopfenstein, Amy; Kalogeropoulos, Demitri
M-1058 | Published August 27, 2025 | 10 Pages Case
Collection: Darden School of Business
Set in mid-October 2023, the case places students in the shoes of Donna Cullen, executive director of the London-based Tottenham Hotspur Football Club. In collaboration with the club’s chair and CEO D... Read More
The US News Media Ecosystem
West, June; Soltis, Steven; Klopfenstein, Amy
BC-0321 | Published August 15, 2025 | 12 Pages Technical Note
Collection: Darden School of Business
This technical note provides an overview of trends within the US media industry. It covers the origins of the newspaper, radio, and television industries and profiles how they evolved over time. The n... Read More
Dateline Paducah: Navigating Disruption in Community Journalism
West, June; Soltis, Steven; Klopfenstein, Amy; Capra, Tony
BC-0322 | Published August 15, 2025 | 9 Pages Case
Collection: Darden School of Business
This case explores the challenges and opportunities facing Bill Evans, the president of the West Kentucky Media Division of Paxton Media Group. As the leader of several local new outlets in Kentucky a... Read More
Sodexo (A): Assembling the Ingredients for Innovation
Markou, Panos; Hutchison-Krupat, Jeremy; Klopfenstein, Amy
OM-1827 | Published July 21, 2025 | 15 Pages Case
Collection: Darden School of Business
Sodexo, a global food services and hospitality company, faces challenges in scaling and adopting innovations across its diverse business units. Neta Meir, the recently appointed senior vice president ... Read More
Sodexo (B): The Sodexo Live! Accelerator
Markou, Panos; Hutchison-Krupat, Jeremy; Klopfenstein, Amy
OM-1828 | Published July 21, 2025 | 10 Pages Case
Collection: Darden School of Business
Sodexo, a global food services and hospitality company, faces challenges in scaling and adopting innovations across its diverse business units. Neta Meir, the recently appointed senior vice president ... Read More
Ethical Considerations of Marketing
Hagerty, Serena; Kaufmann, Lauren; Shaloudegi, Koushyar; Klopfenstein, Amy
M-1066 | Published June 12, 2025 | 11 Pages Technical Note
Collection: Darden School of Business
This technical note explores ethical considerations that modern marketers must evaluate as they develop their strategies. It provides an overview of common ethical pitfalls within the major marketing ... Read More
Building AI Capabilities: Flipkart
Venkatesan, Rajkumar; Kemp, Bianca; Klopfenstein, Amy
M-1069 | Published June 11, 2025 | 5 Pages Case
Collection: Darden School of Business
This is the second in a series of three short cases that profile how companies built their AI capabilities ("Building AI Capabilities: Yum! Brands," UVA-M-1068; "Building AI Capabilities: Flipkart," U... Read More
Building AI Capabilities: Yum! Brands
Venkatesan, Rajkumar; Klopfenstein, Amy
M-1068 | Published June 11, 2025 | 3 Pages Case
Collection: Darden School of Business
This is the first in a series of three short cases that profile how companies built their AI capabilities ("Building AI Capabilities: Yum! Brands," UVA-M-1068; "Building AI Capabilities: Flipkart," UV... Read More
Building AI Capabilities: CFA Institute
Venkatesan, Rajkumar; Klopfenstein, Amy
M-1070 | Published June 11, 2025 | 3 Pages Case
Collection: Darden School of Business
This is the third of three short cases that profile how companies built their AI capabilities ("Building AI Capabilities: Yum! Brands," UVA-M-1068; "Building AI Capabilities: Flipkart," UVA-M-1069; an... Read More
Plains Ventures: Investing in the Heartland
Markou, Panos; Parker, Christopher; Klopfenstein, Amy
OM-1838 | Published May 13, 2025 | 17 Pages Case
Collection: Darden School of Business
Justin Wilson, president and managing director of venture capital firm Plains Ventures, faces a critical decision: how to allocate a fund’s capital between two portfolio companies, Lecoeur Labs and Ev... Read More
Hurricane Sandy and the Guardian Life Insurance Company (A)
Riefberg, Vivian; Klopfenstein, Amy
OB-1379 | Published May 02, 2025 | 4 pages Case
Collection: Darden School of Business
In 2012, Hurricane Sandy damaged key infrastructure throughout New York, New Jersey, and Connecticut, and caused over 7.5 million people to lose electricity. This A case follows Deanna Mulligan, CEO o... Read More
Hurricane Sandy and the Guardian Life Insurance Company (B)
Riefberg, Vivian; Klopfenstein, Amy
OB-1380 | Published May 02, 2025 | 2 pages Case
Collection: Darden School of Business
In 2012, Hurricane Sandy damaged key infrastructure throughout New York, New Jersey, and Connecticut, and caused over 7.5 million people to lose electricity. The A case followed Deanna Mulligan, CEO o... Read More
United States v. Philip Morris: Marketing Tobacco to Minors
Hagerty, Serena; Klopfenstein, Amy
M-1062 | Published April 03, 2025 | 12 Pages Case
Collection: Darden School of Business
This case examines the marketing practices that big tobacco firm Philip Morris (PM) employed over several decades to attract youth smokers. PM’s tactics included deliberately concealing information ab... Read More
American Home Products: Signal Detection (B)
Riefberg, Vivian; Klopfenstein, Amy
OB-1378 | Published February 26, 2025 | 4 pages Case
Collection: Darden School of Business
This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal side effects of two of its drugs: Pondimin (fenf... Read More
American Home Products: Signal Detection (A)
Riefberg, Vivian; Klopfenstein, Amy
OB-1377 | Published February 26, 2025 | 5 pages Case
Collection: Darden School of Business
This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal side effects of two of its drugs: Pondimin (fenf... Read More
Community Building: Advocacy and the Making of a Trauma Center at the University of Chicago
Irving, Toni; Shaloudegi, Koushyar; Klopfenstein, Amy
S-0465 | Published December 18, 2024 | 13 pages Case
Collection: Darden School of Business
This case provides an overview of how community activists persuaded the University of Chicago Medical Center (UCMC) to open a Level 1 trauma center on its Hyde Park campus. Previously, the South Side ... Read More
Managing Change at Siemens Advanta
Irving, Toni; Klopfenstein, Amy
S-0462 | Published December 04, 2024 | 8 Pages Case
Collection: Darden School of Business
This case asks students to step into the shoes of Rani Russell Shea, the newly appointed CEO of Siemens Advanta North America (SANA), as she seeks to lead change within the organization. SANA had cons... Read More
Digital Marketing Metrics: Measuring What Matters
Venkatesan, Rajkumar; Klopfenstein, Amy
M-1049 | Published September 10, 2024 | 8 pages Technical Note
Collection: Darden School of Business
This technical note provides an overview of common digital marketing metrics. It includes formulas for calculating the metrics and an explanation of what each metric represents. It also describes the ... Read More
YouTube Advertising with Roger Federer: Switzerland’s Tourism 2024 Campaign
Venkatesan, Rajkumar; Klopfenstein, Amy
M-1057 | Published August 29, 2024 | 23 pages Case
Collection: Darden School of Business
Set in December 2023, this case explores Switzerland Tourism’s (ST’s) multi-year advertising campaign with tennis star Roger Federer. ST and Federer initially collaborated in 2021 with a YouTube video... Read More
Roqueta Origen: Streamlining Wine Storage and Mixing (A)
Biggs, Max; Baucells, Manel; Alizamir, Saed; Klopfenstein, Amy
QA-0978 | Published August 26, 2024 | 5 pages Case
Collection: Darden School of Business
This case examines an allocation problem at Roqueta Origen, a Spanish winery. A consultant must determine which batches of different wines to assign to tanks for maturation. As she considers which win... Read More
Analytics at Spetses Shipping: Navigating the Waves of Uncertainty
QA-0977 | Published August 22, 2024 | 6 pages Case
Collection: Darden School of Business
In this case, a shipping broker must decide where to relocate his tanker to find new cargo. The ship is currently based in the United Kingdom, and he can either send it to the Baltic or the Mediterran... Read More
Oli: Can Artificial Intelligence Support Personal Well-Being?
Raveendhran, Roshni; Klopfenstein, Amy
OB-1465 | Published July 23, 2024 | 19 pages Case
Collection: Darden School of Business
Set in March 2024, this case asks students to take the perspective of Oli cofounder and CEO Sathish Gangichetty as he approaches an impact investor for seed funding. Oli is an app that draws on artifi... Read More
Dinh’s Donuts (B): Crafting Advertising Strategy
Palomba, Anthony; Cian, Luca; Klopfenstein, Amy
BC-0303 | Published May 23, 2024 | 12 pages Case
Collection: Darden School of Business
In this case, a follow-up to "Dinh's Donuts (A): Optimizing Advertising Reach" (UVA-BC-0302), Serena Lopez, an advertising executive at Dinh’s Donuts, must determine how to allocate the donut chain’s ... Read More
Matteo Hill at Drawn, Inc. (B)
Raveendhran, Roshni; Belmi, Peter; Klopfenstein, Amy
OB-1459 | Published May 08, 2024 | 2 pages Case
Collection: Darden School of Business
This case, a follow-up to "Matteo Hill at Drawn, Inc. (A)" (UVA-OB-1293), continues the debate about sharing the raw responses from employee pulse surveys. The decision becomes more complicated after ... Read More