Darden Business
Publishing
Cart (0)
Library (0)
Log in
/
Register
You have no items in your shopping cart.
Collection
Categories
Accounting & Control
Business & Government
Case Method
Decision Analysis
Economics
Entrepreneurship & Innovation
Ethics
Finance
Leadership & Organizational Behavior
Management Communications
Marketing
Operations Management
Strategy
Product Type
Book
Case
Darden Course Pack
Exercise
Forio Simulation
Multimedia Case
Research
Simulation
SmartCase
Technical Note
Video
Video Playlist
New Products
Categories
Accounting & Control
Business & Government
Case Method
Decision Analysis
Economics
Entrepreneurship & Innovation
Ethics
Finance
Leadership & Organizational Behavior
Management Communications
Marketing
Operations Management
Strategy
Product Type
Book
Case
Darden Course Pack
Exercise
Forio Simulation
Multimedia Case
Research
Simulation
SmartCase
Technical Note
Video
Video Playlist
Best Sellers
Categories
Accounting & Control
Business & Government
Case Method
Decision Analysis
Economics
Entrepreneurship & Innovation
Ethics
Finance
Leadership & Organizational Behavior
Management Communications
Marketing
Operations Management
Strategy
Product Type
Book
Case
Exercise
Forio Simulation
Research
Simulation
SmartCase
Technical Note
Video
Video Playlist
About Us
About Us
Contact Us
News
Authors
Author Profile
Venkatesan, Rajkumar
Page
of 6
Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, Katherine
Case
Automation of Marketing Models
Venkatesan, Rajkumar; Craddock, Jenny; Nagji, Noreen
Technical Note
Calculating Return on Investment (VIDEO)
Venkatesan, Rajkumar
Video
Cardagin: Local Mobile Rewards
Venkatesan, Rajkumar; Ateya, Kelly; Harr, Adam
Case
Catalina Marketing Corporation: Developing a Retailer Value ...
Venkatesan, Rajkumar; Leliveld, Ingmar
Case
Cluster Analysis for Segmentation
Venkatesan, Rajkumar
Technical Note
Customer Insights
Venkatesan, Rajkumar; Kim, Tami
Exercise
Customer Journey Map
Venkatesan, Rajkumar; Kim, Tami
Exercise
Cutting-Edge Marketing Analytics: Cases and Technical Notes ...
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T.
Case
Design of Price and Advertising Elasticity Models
Venkatesan, Rajkumar; Farris, Paul W.
Technical Note
Designing Marketing Experiments
Venkatesan, Rajkumar
Technical Note
Digital Marketing Metrics: Measuring What Matters
Venkatesan, Rajkumar; Klopfenstein, Amy
Technical Note
Page
of 6
Filter
Sort by
Position
Title: A to Z
Title: Z to A
Publish Date
Display
12
24
36
48
per page