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Cardagin: Local Mobile Rewards
Venkatesan, Rajkumar; Ateya, Kelly; Harr, Adam Case M-0825 / Published December 15, 2011 / 14 pages.
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Product Overview

Cardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options, and evaluate the challenges in working with many small businesses, each with its own idiosyncrasies.


Learning Objectives

? exposes students to the challenges faced when marketing a new product or services for mobile phones or smartphones ? allows for a rich discussion of the design and economics of two-sided markets

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  • Overview

    Cardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options, and evaluate the challenges in working with many small businesses, each with its own idiosyncrasies.

  • Learning Objectives

    Learning Objectives

    ? exposes students to the challenges faced when marketing a new product or services for mobile phones or smartphones ? allows for a rich discussion of the design and economics of two-sided markets