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  • Allocator (SIMULATION)
    Farris, Paul W.
    Allocator (SIMULATION)
    Farris, Paul W. Simulation M-0699 / Published November 9, 2004 / 90 pages.

    The Allocator exercise is a simulation that puts the class, as brand teams of three to seven people, in the role of product managers in the beer market. Each market set has five brands. The brands are the same for each market set. Each brand has a budget that may be allocated to support marketing activities and purchase marketing research information. ... Read More