This exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill
This exercise consists of a set of incomplete worksheets with which students must calculate (1) the effect of hypothetical changes in capital structure on firm value, and (2) the effect of a major recapitalization on the share price of Koppers Company. Illustrating in particular Modigliani and Miller's theory about the relationship between debt and firm value in a taxable world, this exercise lays
This two-part exercise is used to introduce the strategy process. In Part I, a slightly injured gold prospector must decide which route to take to file a claim. The route through the valley is safer but may take too long. The other (over mountains) is riskier, and a storm is brewing. Part II has the prospector sprain an ankle, so he or she must rely on an uneducated, drinking trapper friend either
The owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable).
This short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.
To prepare for each year’s NFL draft, each team creates a “model” for player selection. This involves developing a holistic view of every player (especially those the team is most interested in), such that it can compare two different players. In this exercise, students are tasked with building and operationalizing (but not actually collecting the data or testing) a model for player selection in t
This exercise puts students into the role of an associate at a marketing and sales agency. They are asked to develop specific recommendations to present to some senior leaders about how the firm can and should become more truly inclusive and just. They also must be specific about the objectives and metrics they believe must be agreed to, and who should be accountable for them, in order to insure p
This exercise teaches participants how to generate ideas and brainstorm and helps to remove the perception that idea generation is a process that only “super-creative people” can do well. It not only shows participants how to generate valuable ideas, but also highlights barriers to doing so. Suitable for students in either full-time or executive MBA programs as well as executive education programs