Converting myriad data into a simple, visual conceptual model is the basis for developing the ability to communicate consumer marketing insights up, down, and across the organization. This enables the marketer to persuade others of his or her analysis and helps with alignment of the broader organization. And while throughout the MBA program, students have been exposed to various models, once stude
In this exercise, the manager of The Virginian, a small restaurant and bar in Charlottesville, has asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at http://thevirginiancville.com/.) Students are offered four scenarios to guide their analyses. Students conduct analyses by preparing a simulated model on th
In this exercise students work for an organization that offers various events to its members and have spent the months of October and November organizing a conference to be held the following February and marketed it to members. They are asked to assess the impact on their organization's financial statements of several decisions they have made regarding the conference.
The 14 short vignettes presented in this exercise cover both religion and spirituality issues and are designed to facilitate a discussion on the place of religion in the workplace. They include a variety of religious beliefs, including Christianity, Judaism, Islam, and Hinduism. The instructor can use all 14 vignettes during one class session or choose to devote a separate class to each.
Jack and Jill, first-year MBA students at the Darden School of Business, discovered their mutual interest in entrepreneurship and agreed to consider developing a small start-up during the summer after their first year. After much contemplation, they came up with an innovative idea for creating their own new business venture. Undergraduate students at the University of Virginia were welcomed on cam
E-mail is often used as a substitute for a phone call or a meeting. This exercise addresses the appropriateness and effectiveness of e-mail as a channel for communicating sensitive information. Students assume the role of a director of marketing and design and are asked to compose an e-mail to subordinates addressing an imminent change that will affect them.
This exercise asks students to use consolidated balance sheets and statements of stockholders' equity for ConAgra Foods, Inc., to help them answer three questions pertaining to the issuance of stock shares, stock repurchasing, and cash dividends.
This exercise presents the inventory footnote from General Electric Company's 2011 annual report. Students are asked to make inferences about inventory values on the balance sheet and to use the LIFO reserve to restate various balance-sheet and income-statement accounts to an as-if FIFO basis. This note replaces C-2242.