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Customer Journey Map
Venkatesan, Rajkumar; Kim, Tami Exercise M-1012 / Published July 26, 2021 / 6 pages.
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Product Overview

This set comprises six exercises: in each, a team of students must shop online for products to solve a particular problem. Problems range from outfitting a new apartment quickly to purchasing food for a festival to choosing car insurance. Students will experience a customer journey as they navigate shopping websites.


  • Videos List

  • Overview

    This set comprises six exercises: in each, a team of students must shop online for products to solve a particular problem. Problems range from outfitting a new apartment quickly to purchasing food for a festival to choosing car insurance. Students will experience a customer journey as they navigate shopping websites.

  • Learning Objectives