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Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. Case M-0981 / Published October 8, 2019 / 220 pages.
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Product Overview

Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of practical marketing problems, Cutting Edge Marketing Analytics provides proven methodology matched with several business cases, many of which include actual data.


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  • Overview

    Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of practical marketing problems, Cutting Edge Marketing Analytics provides proven methodology matched with several business cases, many of which include actual data.

  • Learning Objectives