Author Profile
Zuckerman, Ivy
SVEDKA Vodka (A)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, Ivy
M-0774 | Published January 27, 2009 | 16 pages Case
Collection: Darden School of Business
Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," this case series traces a product from idea to established, successful brand. In this A case, a sp... Read More
SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, Ivy
M-0775 | Published January 27, 2009 | 9 pages Case
Collection: Darden School of Business
In the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces... Read More