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"With the First Pick...": General Manager
Detert, James R.; Cullen, Kevin; Taubenfeld, Britton; Rosen, Evan Exercise OB-1366 / Published October 25, 2021 / 8 pages. Collection: Darden School of Business
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Product Overview

In this exercise, students are put into the role of newly appointed general manager of an NFL team and must use the data provided to conduct draft research and make a tentative decision for their team’s first four picks in the NFL draft. The data show the team’s prospect analysis and include each prospect’s grade on the 1–100 scale (and thus tier) and ranking among other prospects that play the same position. Their task is to consider all information summarized, review the information about the dozen or so best prospects likely to be available when they select in each of the first four rounds, and make their decisions about what to do in each round. The companion exercise (UVA-OB-1367) is from the head coach’s perspective, and the two can be used in a negotiation scenario.




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  • Overview

    In this exercise, students are put into the role of newly appointed general manager of an NFL team and must use the data provided to conduct draft research and make a tentative decision for their team’s first four picks in the NFL draft. The data show the team’s prospect analysis and include each prospect’s grade on the 1–100 scale (and thus tier) and ranking among other prospects that play the same position. Their task is to consider all information summarized, review the information about the dozen or so best prospects likely to be available when they select in each of the first four rounds, and make their decisions about what to do in each round. The companion exercise (UVA-OB-1367) is from the head coach’s perspective, and the two can be used in a negotiation scenario.

  • Learning Objectives