Whirlpool Research And Engineering Divis...
Bodily, Samuel E.,...
Whirlpool Research And Engineering Division (B)
Bodily, Samuel E.; McNair, Jeffrey L.
QA-0210 | Published April 5, 1979 | 31 pages Case
Collection: Darden School of Business
Product Details
With the assistance of a temporary graduate student, the director of corporate research uses multiattribute decision analysis to find a plan with greatly improved projected performance (see UVA-QA-0209). The methodology for eliciting probabilities, assessing trade-offs and risk preferences, and finding the most desirable plan is detailed. (A follow-up case, which takes place four years later, is UVA-QA-0211.)
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