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Whale Printing Company
Rotch, William Case C-2107 / Published September 8, 1994 / 5 pages. Collection: Darden School of Business
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Product Overview

Whale Printing Company's president has the opportunity to take on a job at $700, whereas the full production cost is $750. The discussion issues presented by the case are when and whether contribution analysis should be a guide for decisions, the relevance and measurement of available capacity, and the process and relevance of overhead allocation.




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  • Overview

    Whale Printing Company's president has the opportunity to take on a job at $700, whereas the full production cost is $750. The discussion issues presented by the case are when and whether contribution analysis should be a guide for decisions, the relevance and measurement of available capacity, and the process and relevance of overhead allocation.

  • Learning Objectives