W. K. Kellogg Company (B)

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Parry, Mark E.; Sato, Yoshinobu Case M-0472 / Published February 19, 1996 / 5 pages. Collection: Darden School of Business

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This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.

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Overview

This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.
Learning Objectives