Author Profile
Vijaya Sunder M
Wat-a-Burger: AIMING FOR GROWTH IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS (VUCA) ENVIRONMENT
Ashwin Baliga J.; Mohit Maurya; Navaneetha Krishnan S.; Vijaya Sunder M
ISB391 | Published July 10, 2023 | 12 pages Case
Collection: Indian School of Business
Wat-a-Burger, a quick service restaurant chain, was incorporated by Rajat Jaiswal and Farman Beig on February 14, 2016. Their burgers, customized to s Read More
AADHAAR: THE DIGITAL MULTIPLIER OF THE INDIAN ECONOMY
Rajesndra Srivastava; Siddhartha Modukuri; Vijaya Sunder M
ISB384 | Published June 20, 2023 | 20 pages Case
Collection: Indian School of Business
This case study underscores the complex problem-solving using digital transformation and associated change management. The case was set at the beginning of 2022 when the Chief Executive Officer of the... Read More
Account Opening in Blue Bank – Part B: Root Cause Analysis
ISB371 | Published March 31, 2023 | 5 pages Case
Collection: Indian School of Business
The fictional case is set in 2023 when Blue Bank, a rural retail bank, was set up to respond to the economic distress surfacing in the U.S. state of Mississippi. Read More
Account Opening in Blue Bank – Part A: Process Visualization
ISB370 | Published March 31, 2023 | 4 pages Case
Collection: Indian School of Business
The fictional case is set in 2023 when Blue Bank, a rural retail bank, was set up to respond to the economic distress surfacing in the U.S. state of Mississippi. Read More
An Artificial Intelligence (AI)-Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai
Rithica Mamidi; Vijaya Sunder M
ISB368 | Published March 28, 2023 | 18 pages Case
Collection: Indian School of Business
This case examines the vital social problem of the rising incidence of cataracts in India, especially in the elderly population. It describes the design and deployment of e-Paarvai, an AI-based digita... Read More
Artificial Intelligence for Improving the Procurement Experience of Non-Stock Items at Indian Railways
Milind Sohoni; Sripad Devalkar; Sumanta Singha; Vijaya Sunder M
ISB365 | Published March 27, 2023 | 6 pages Case
Collection: Indian School of Business
During the summer of 2021, Sumana G., Chief Technology Officer of South Central Railway, was reviewing the annual productivity reports of field employees. Read More
TELANGANA GRADUATES’ MLC ELECTIONS 2021: HANDLING KNOWN AND UNKNOWN UNCERTAINTIES
Geetika Shah; Vijaya Sunder M; Vinodini Saihjpal
ISB359 | Published January 17, 2023 | 17 pages Case
Collection: Indian School of Business
The case is centered around the 2021 Telangana Member of the Legislative Council (MLC) elections, held against the backdrop of a known unknown: the COVID-19 pandemic. Read More
DATA-ANALYTICS-BASED DECISION-MAKING AT TEACH FOR INDIA
Aditya Mallya; Arun Rout; Milind Sohoni; Sandeep Chitla; Vijaya Sunder M
ISB325 | Published July 04, 2022 | 9 pages Case
Collection: Indian School of Business
The case is designed to be used in courses on Nonprofit Operations Management, Data Analytics, Six Sigma, and Business Process Excellence/Improvement in MBA or Executive MBA programs. Read More
PROJECT ASHRAY: PLANNING A TIME-CONSTRAINED PROJECT
Sarang Deo; Siddhartha Modukuri; Vijaya Sunder M
ISB316 | Published May 30, 2022 | 12 pages Case
Collection: Indian School of Business
In response to the uncontrollable second wave of COVID-19 in the south Indian state of Telangana in April 2021, a few like-minded social activists in the capital city of Hyderabad came together to est... Read More
HOPES CRITICAL CARE: SCALE-UP OF A TELE-INTENSIVE CARE SOLUTION
DVR Seshadri; Meghna Raman; Vijaya Sunder M
ISB321 | Published May 27, 2022 | 14 pages Case
Collection: Indian School of Business
The case is set in 2021 and follows the journey of Dr. Shailesh Jhawar, an intensivist trained in the United Kingdom, who returned to India to join his father, Dr. Shiv Bhagwan Jhawar, at Apex Hospita... Read More
Creative Chocolates in Nigeria: To Test Market or Not?
ISB303 | Published March 21, 2022 | 4 pages Case
Collection: Indian School of Business
The case is set in 2022 when Creative Chocolates, a popular United States based chocolate manufacturer, plans to enter the African market. Read More
EXECUTING THE BOGIBEEL BRIDGE FOR SOCIAL IMPACT: RISK PLANNING AND MANAGING EARNED VALUE
Milind Sohoni; Ripunjaya Kumari Chauhan; Sudheer Kumar; Vijaya Sunder M
ISB265 | Published July 23, 2021 | 17 pages Case
Collection: Indian School of Business
The case goes on to describe the enormous challenges involved in building the 4.94 km long Bogibeel Bridge in the North Eastern Region (NER) of India. Read More
The Premamrutha Dhaara Project: A Sustainable Drinking Water Solution with Social Impact
Shashank Shah; Vijaya Sunder M
ISB263 | Published June 23, 2021 | 19 pages Case
Collection: Indian School of Business
Access to clean water is so critical for development and survival that the United Nations’ Sustainable Development Goal number 6 (SDG-6) was to ensure availability and sustained management of water an... Read More
Swachh Rail, Swachh Bharat (Clean Railways, Clean India): Adoption of Bio-Toilets by the Indian Railways
Alok Kumar Tewari; Milind Sohoni; Sanjeev Kishore; Sudheer Kumar; Vijaya Sunder M
ISB254 | Published February 18, 2021 | 15 pages Case
Collection: Indian School of Business
The case describes a complex problem faced by the Indian Railways (IR), a more than 150-year-old public sector enterprise, in India. During the summer of 2009, IR was under tremendous public pressure ... Read More
Technology Decision-Making in a Semi-Urban ICU: An Intensivist's Dilemma
ISB247 | Published January 10, 2021 | 8 pages Case
Collection: Indian School of Business
Set in April 2017, this case centers around the digital technology dilemma facing the protagonist Dr. Vimohan, the chief intensivist of Prashant Hospital. Read More