Thomson Consumer Electronics (A): Global...
Kamauff, John W. J...
Thomson Consumer Electronics (A): Global Sourcing
Kamauff, John W. Jr.; Davis, Edward W.
OM-0775 | Published September 8, 1994 | 36 pages Case
Collection: Darden School of Business
Product Details
After the acquisition of the former GE/RCA consumer-electronics company, Thomson Consumer Electronics is dealing with issues about global-sourcing activities. At heart is the consolidation/centralization of purchasing/sourcing activities conducted by 10 separate organizational subunits in Europe, Asia, and North America. The case was developed for a second-year MBA course on operations strategy but is also suitable for a global-operations management or a sourcing/purchasing course.
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