The United Drug Packaging Division
Spekman, Robert E....
The United Drug Packaging Division
Spekman, Robert E.; O'Sullivan, Robert
M-0840 | Published October 3, 2012 | 26 pages Case
Collection: Darden School of Business
Product Details
In response to fluctuations in the economy and the pharmaceutical industry, United Drug reexamines the marketing of its packaging division, recently restructured under a new managing director.
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