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The United Drug Packaging Division
Spekman, Robert E.; O'Sullivan, Robert
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The United Drug Packaging Division
Spekman, Robert E.; O'Sullivan, Robert Case M-0840 / Published October 3, 2012 / 26 pages. Collection: Darden School of Business
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Product Overview

In response to fluctuations in the economy and the pharmaceutical industry, United Drug reexamines the marketing of its packaging division, recently restructured under a new managing director.




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  • Overview

    In response to fluctuations in the economy and the pharmaceutical industry, United Drug reexamines the marketing of its packaging division, recently restructured under a new managing director.

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