Business Case Studies & Business Publications

The Steaming Mug

Ranganathan, Kavit...

Case

The Steaming Mug

Ranganathan, Kavitha

IIMA-IS0136 | Published March 28, 2018 | 13 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data analysis (EDA). The Steaming Mug, a US based hot beverage chain is provided as a context for engaging in a hands-on exploratory data analysis exercise to understand the strengths and weaknesses of the company's operations and performance. The learning from exploring this case will help students understand that many different insights can be drawn from the given data. The students will understand that there is no "one correct path" for this analysis. The values of getting multiple groups to present their findings is that students realise that there are many other angles that could have been explored, than the path they had gone down.

Tools & techniques for Exploratory Data Analysis & Design constructs of visualization for Data sense-making