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The JetBlue Story
Weiss, Elliott N.; Friesen, Marlene
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The JetBlue Story
Weiss, Elliott N.; Friesen, Marlene Case OM-1151 / Published November 23, 2005 / 12 pages. Collection: Darden School of Business
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Product Overview

This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.




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  • Overview

    This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.

  • Learning Objectives

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