The Health Haven (A)
Hernandez, Morela,...
The Health Haven (A)
Hernandez, Morela; Goldberg, Rebecca; Bailey, Luke
OB-1062 | Published November 18, 2014 | 9 pages Case
Collection: Darden School of Business
Product Details
The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to "lead from the middle" of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors that contains links to supplemental video for students.
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