Business Case Studies & Business Publications

The CS Robinson-Ford Merger

Bourgeois, L. J. I...

Case

The CS Robinson-Ford Merger

Bourgeois, L. J. III; Prince, Sara

BP-0481 | Published April 19, 2005 Case

Collection: Darden School of Business

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Learning Objectives

A previously employed equity trader at a prominent New York investment bank has returned as an MBA summer intern. Her primary responsibility is to assist the heads of the HR department with the integration of a recently acquired California equity research firm. The case opens and ends with the intern trying to manage an irate head of security for a perceived breach of security caused by differences in New York and California labor laws while in between other issues of varying urgency are raised. This case lets students approach real-time post-merger integration issues from both a technical and human relations point of view. Key issues addressed in the case include assembling the "right" integration team, resolving title- and salary-mapping differences, and managing a significant cultural shift.