The Coronet—Cameron Baker
Frey, Sherwood C. ...
The Coronet—Cameron Baker
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, Paul
QA-0763 | Published March 22, 2011 | 5 pages Case
Collection: Darden School of Business
Product Details
This case and its companion, "The Coronet—Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car.
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