The Commerce Tavern
Frey, Sherwood C. ...
The Commerce Tavern
Frey, Sherwood C. Jr.; Pfeifer, Phillip E.
QA-0459 | Published July 14, 1994 | 10 pages Case
Collection: Darden School of Business
Product Details
The owner of the Commerce Tavern is considering the possibility of changing his long-standing policy of not accepting credit-card charges from his clients. His decision is complicated by the presence of two key uncertainties: a contingent bank-fee schedule and several nonquantifiable effects. The case can serve to reinforce the tools of decision analysis, discounted cash flows, and sensitivity analysis and to explore the role of decision analysis in the decision-making process.
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