Business Case Studies & Business Publications

Technology Strategy for a Diversified Co...

MacAvoy, Thomas C.

Technical Note

Technology Strategy for a Diversified Corporation

MacAvoy, Thomas C.

OM-0659 | Published March 8, 1989 | 20 pages Technical Note

Collection: Darden School of Business

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Learning Objectives

Technology strategy for a diversified corporation must be developed consistently with the general strategies of the individual business units and the corporation as a whole. Among the issues covered in this note are the level of R&D spending, allocation of resources to technology programs, trade-offs between long-term and short-term projects, the balance of product and process development, and R&D efforts aimed at further diversification. Various organizational and analytical approaches to the development of technology strategy are outlined.