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Target Media (B)

Horniman, Alexande...

Case

Target Media (B)

Horniman, Alexander B.; Kiang, Kyle; Chen, Stella

OB-0911 | Published January 17, 2007 | 3 pages Case

Collection: Darden School of Business

Product Details

In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.

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