Target Media (B)
Horniman, Alexande...
Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella
OB-0911 | Published January 17, 2007 | 3 pages Case
Collection: Darden School of Business
Product Details
In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.
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