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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella Case OB-0910 / Published January 17, 2007 / 5 pages. Collection: Darden School of Business
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Product Overview

The A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also the B (UVA-OB-0911) and C (UVA-OB-0912) cases.




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  • Overview

    The A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also the B (UVA-OB-0911) and C (UVA-OB-0912) cases.

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