Supplement to Alfonso's Department Store
Pfeifer, Phillip E...
Supplement to Alfonso's Department Store
QA-0624 | Published February 10, 2004 | 4 pages Case
Collection: Darden School of Business
Product Details
"Alfonso's Department Store" (Ivey, 9A99E002) presents 26 weeks of data on Alfonso's dollar sales and dollar advertising, together with the sales and advertising of competing stores. In the supplement, a consultant presents the results of his analysis of these data. Students are asked to critique this analysis and explore its implications.
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