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Shell Italia (B)
Isabella, Lynn A.; Spekman, Robert E.; MacAvoy, Thomas C.;
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Shell Italia (B)
Isabella, Lynn A.; Spekman, Robert E.; MacAvoy, Thomas C.; Forbes, Ted Case OB-0587 / Published August 28, 1995 / 3 pages. Collection: Darden School of Business
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Product Overview

This case continues the examination begun in the A case (UVA-OB-0586) of the critical role played by three alliance managers during Shell's attempt to reenter the Italian market through a joint venture with MontEdison.




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  • Overview

    This case continues the examination begun in the A case (UVA-OB-0586) of the critical role played by three alliance managers during Shell's attempt to reenter the Italian market through a joint venture with MontEdison.

  • Learning Objectives

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