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This case is appropriate for entrepreneurship, strategy, and leadership courses. When an experienced CFO & COO joins a growing start-up company, replacing the founders who previously occupied these roles, he attacks the common challenges facing growth companies, including building a sales organization, aligning strategic value drivers with measurement and reward systems, building a management team, teaching a management team to take ownership of its challenges, prioritizing and focusing the CEO's time, and redefining the business model so it will more easily scale.
Examine: 1. the power of reframing your business model 2. how to align strategy, measurements, and rewards 3. how CEOs have to evolve and change what they do 4. how CEOs manage as a company grows 5. how to balance a culture of high accountability with high employee engagement.