Business Case Studies & Business Publications

Sammy Snacks (C)

Hess, Edward D.

Case

Sammy Snacks (C)

Hess, Edward D.

OM-1398 | Published October 5, 2009 | 1 pages Case

Collection: Darden School of Business

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Product Details

Appropriate for use in courses on entrepreneurship, operations management, and managing a small business. Due to the cost, the CEO of Sammy Snacks is not happy with the board's proposal that a sales manager be hired to focus full-time on wholesale sales to individual retail stores. But the board wants tells him if he does not want to hire a full-time salesperson, then he should come back with a strategic plan on how to grow the business quickly. This case follows OM-1177 (A) and OM-1350 (B) and is followed by OM-1399 (D).

1. Present the issues posed by adding another employee 2. Factor in the added costs of expanding a business 3. Decide whether Sammy Snacks should invest ahead of profits and hire a sales manager