Rodale Press (A)
Bourgeois, L. J. I...
Rodale Press (A)
Bourgeois, L. J. III; Elliott, Catherine; Jenckes, Marcien; Samuels, Daren
BP-0393 | Published May 10, 1998 | 16 pages Case
Collection: Darden School of Business
Product Details
Maria Rodale, heir apparent to Rodale Press (Runners' World, Bicycling, Organic Gardening, Prevention Magazine) is about to begin a sabbatical to prepare herself for her as-yet-to-be-determined leadership role. She must consider several challenges: ascertaining her new job and convincing the chairman (her mother) to share power, gaining the confidence of more-experienced senior management, navigating family (shareholder) politics, and charting a new corporate direction and strategy.
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