Rockhard Insurance
Crawford, Richard ...
Rockhard Insurance
F-0857 | Published March 29, 1991 | 16 pages Case
Collection: Darden School of Business
Product Details
This case presents the problem of whether a major mutual life insurance company should alter its historic strategy of concentrating on the sale of life insurance as its principal activity and diversify into a range of financial service products. The pedagogical objective is to familiarize the student with the insurance industry and the trends affecting financial services.
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