Business Case Studies & Business Publications

Roast, Grind, Brew, Kickstart

Grushka-Cockayne, ...

Case

Roast, Grind, Brew, Kickstart

Grushka-Cockayne, Yael; Koes, Alexander; Reiss, Mathew

QA-0900 | Published August 6, 2018 | 12 pages Case

Collection: Darden School of Business

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Product Details

This case describes an entrepreneur who turns to Kickstarter to help launch a product and satisfy investor requests to prove the market. The case discusses the decisions that need to be made with regards to launching a campaign, and analyzes ways to increase the likelihood that the campaign will be successful. Accompanying datasets give students access to thousands of past campaigns, which can be used to determine the factors that impact campaign outcomes. This case can be used for first-year decision analysis with only excel or second-year data science by leveraging the accompanying Python starter code. (Please contact Customer Support for the Python file.) Students should be encouraged to bring past experiences with Kickstarter and launching new products to the classroom discussion.