Business Case Studies & Business Publications

Remarkable Mind: Kenneth Bryant (II)

Thomas-Hunt, Melis...

Case

Remarkable Mind: Kenneth Bryant (II)

Thomas-Hunt, Melissa C.

OB-1016 | Published March 10, 2011 | 3 pages Case

Collection: Darden School of Business

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Bryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the consulting fee for Fossey. He is reasonably certain that another firm paid Fossey a consulting fee of $75,000 for a six-month contract and has reservations about paying Fossey $35,000 for the six-month contract.