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Redhook Ale Brewery

Harris, Jared D., ...

Case

Redhook Ale Brewery

Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, Rebecca

S-0230 | Published November 15, 2013 | 19 pages Case

Collection: Darden School of Business

Product Details

In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing industry segment.

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