Redhook Ale Brewery
Harris, Jared D., ...
Redhook Ale Brewery
Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, Rebecca
S-0230 | Published November 15, 2013 | 19 pages Case
Collection: Darden School of Business
Product Details
In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing industry segment.
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