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Proactive Decision Making

Frey, Sherwood C. ...

Technical Note

Proactive Decision Making

Frey, Sherwood C. Jr.

QA-0502 | Published September 4, 1996 Technical Note

Collection: Darden School of Business

Product Details

This note explores the differences between situations amenable to routine decision rules and those requiring proactive decision making. It suggests that proactive decision making seeks a rich set of alternatives, questions assumptions about structure and assessments, and considers diverse performance measures.

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