Piaggio (A)
Liedtka, Jeanne M....
Piaggio (A)
Liedtka, Jeanne M.; Ciano, Pablo; Gibbons, Emily Jean
BP-0415 | Published August 17, 1999 | 11 pages Case
Collection: Darden School of Business
Product Details
Piaggio, manufacturer of the Vespa motor scooter, faces the decision of whether to outsource production of a new engine. The decision in the A case is couched in uncertainty over the achievable sales volume for the engine, particularly as new and less expensive competitor products are gaining popularity. The case provides an overview of the competitive style of each of the major manufacturers and allows a discussion of core capabilities of these competitors. The B case describes what happens in the market and to Piaggio after the company has built the engine.
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