Business Case Studies & Business Publications

Our Daily Bread Co.

Ramdas, Kamalini

Case

Our Daily Bread Co.

Ramdas, Kamalini

OM-1018 | Published July 25, 2002 | 20 pages Case

Collection: Darden School of Business

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Our Daily Bread was a small boutique bakery producing a variety of daily and specialty breads. The company had excess capacity and was considering several options to increase revenues by entering the wholesale bread production business. The case allows students to perform process analysis in a multiproduct setting with seasonal demand and evaluate the impact on capacity, as well as the profitability of, potential wholesale orders. The case also enables analysis of the option to purchase new equipment. A teaching note and video supplement (OM-1018V) are available to registered faculty. The videos highlight the stages in bread making and provide a bird's-eye view of the entire operation. VIEW DEMO