Office Depot E-Business (Abridged)
Venkataraman, S., ...
Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, Sayan
BP-0524 | Published January 21, 2009 | 11 pages Case
Collection: Darden School of Business
Product Details
This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.
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