Office Depot E-Business
Venkataraman, S., ...
Office Depot E-Business
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, Sayan
BP-0445 | Published April 16, 2002 | 22 pages Case
Collection: Darden School of Business
Product Details
This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration and existing offline channel strengths to overcome competitive online threats from pure internet players and other office products categories players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion and business integration. Other materials: Teaching Outline, Student Assignment Questions, Spreadsheet - Financial Impact of Options
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