Business Case Studies & Business Publications

OceanCove

Ramdas, Kamalini, ...

Case

OceanCove

Ramdas, Kamalini; Leong, Jin

OM-1022 | Published January 20, 2002 | 12 pages Case

Collection: Darden School of Business

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Rakesh Gupta sits in his new office at Nariman Point, Mumbai, contemplating the future of OceanCove, which in the last two years has grown from a single seafood restaurant to a chain of five restaurants. Aware that aggressive expansion is planned in 2002 and worried about the recent proliferation of moderately expensive restaurants serving international cuisine in India, Gunta must consider a proposal to increase the size of the existing restaurants from 120 seats to 160 seats. His immediate concern is whether accepting this proposal will necessitate changing OceanCove's operating processes. The case is accompanied by a queuing simulation of the restaurant operation, implemented in Flash. Students can observe Little's Law in action and develop intuition about the operational impact of a change in demand or a change in processing rates within the restaurant.