National Guitar Summer Workshop, Inc.
Bourgeois, L. J. I...
National Guitar Summer Workshop, Inc.
Bourgeois, L. J. III; Watson, Orson W.
BP-0378 | Published February 22, 1997 | 35 pages Case
Collection: Darden School of Business
Product Details
A successful summer-guitar-camp venture founded by an artist-entrepreneur is facing slowing growth, a disgruntled professional (teaching) staff, an aging customer base, and shifting musical tastes. Product-line extensions have, thus far, proved unsuccessful. The case allows students to apply tools of industry analysis and strategy evaluation in an unconventional setting, and to make recommendations to a successful entrepreneur with a nonbusiness background.
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