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Narnia, Inc.

Rotch, William

Case

Narnia, Inc.

Rotch, William

C-2013 | Published March 11, 1991 | 2 pages Case

Collection: Darden School of Business

Product Details

This case is about a new company launching three new products and distributing its total costs to products in the traditional way. When sales reach capacity, three other companies enter the market with focused production, pricing one of the products well below Narnia's. Cost distribution is the issue.

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