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Myerson Industries
Frey, Sherwood C. Jr.; Lederer, Phil Case QA-0299 / Published April 5, 1986 / 5 pages. Collection: Darden School of Business
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Product Overview

This case and its companion, "Centralia Construction Corporation" (UVA-QA-0298), constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.




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  • Overview

    This case and its companion, "Centralia Construction Corporation" (UVA-QA-0298), constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.

  • Learning Objectives