Myerson Industries
Frey, Sherwood C. ...
Myerson Industries
Frey, Sherwood C. Jr.; Lederer, Phil
QA-0299 | Published April 5, 1986 | 5 pages Case
Collection: Darden School of Business
Product Details
This case and its companion, "Centralia Construction Corporation" (UVA-QA-0298), constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.
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