Business Case Studies & Business Publications

Michael Rubens Bloomberg

Horniman, Alexande...

Case

Michael Rubens Bloomberg

Horniman, Alexander B.; Kelly, Megan Thompkins

OB-0946 | Published March 16, 2009 Case

Collection: Darden School of Business

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Learning Objectives

This case depicts many of the major events that have come to define the unique life and contributions of Michael Rubens Bloomberg. Born into a working-class family, Bloomberg demonstrated throughout his life the importance of hard work. His success in Scouting?becoming one of the youngest to earn his Eagle Scout Award?to his success at Salomon Brothers, and then in the creation of his own firm, illustrated his unique skills and abilities. Bloomberg applied his creative and courageous style to leading New York City as its mayor. Following Rudolph W. Giuliani was not easy, and yet within months, Bloomberg had made a clear positive impact on the city. The case ends with his second term and the big question of "What's next?"