Media General and the Balanced Scorecard...
Haskins, Mark E., ...
Media General and the Balanced Scorecard (B)
Haskins, Mark E.; Eakes, Darrell
C-2284 | Published June 5, 2008 | 5 pages Case
Collection: Darden School of Business
Product Details
"Media General and the Balanced Scorecard (A) " (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UVA-C-2284) presents a situation where a business-unit manager turns to his region's BSC to evaluate the possible reasons for a quarterly revenue shortfall.
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