Business Case Studies & Business Publications

Marriott International and Pay-Per-View

Wicks, Andrew C., ...

Case

Marriott International and Pay-Per-View

Wicks, Andrew C.; Mead, Jenny; Neeley, Jonathan

E-0365 | Published November 11, 2011 | 10 pages Case

Collection: Darden School of Business

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In 2007, J. W. "Bill" Marriott Jr., chairman and CEO of Marriott International, faced criticism from various groups about the fact that the Marriott hotels offered in-room adult entertainment. Because the Marriott family and organization was affiliated with the Mormon Church, which decried pornography, claiming that it was harmful to children, family, and society, critics assailed the company for not being true to Mormon values. In an attempt to make a decision, Bill Jr. reflected on the history of the Marriott Corporation and his family's deep ties to the Mormon Church and community. The company had been founded on his father's strong principles, and Bill Jr. knew that the ultimate decision had to adhere both to these principles and to his responsibility for the corporation's financial stability and the needs of its customers.

1. How does a manager or business owner reconcile his/her personal/religious beliefs with the needs of the business? 2. What are the boundaries of the personal in making business decisions? 3. What is a company's responsibility to all its stakeholders?